Parsec built a custom creative unit for the all new BMW 7 Series featuring a 3D Car Rotator, multiple expandable hotspots, and embedded video content. The unit was designed to drive engagement & build brand awareness.

Goals
  • Build engaging creative
    that captures consumer attention and drives time on screen
  • Drive awareness & consideration
    by optimizing towards consumers that choose to spend time with the BMW message
  • Measure brand lift results
    by using Parsec’s proprietary Brand Lift solution
Campaign Results
3.65s
Time on Screen
3.6%
Click-thru Rate
31.5%
Engagement Rate

Key Insights

Brand Lift Research

As part of the campaign, we conducted a brand lift survey. The results were impressive; compared to a control group, people who spent time with the ad were 36% more likely to deem BMW as their preferred luxury brand.

Contact Us

Let’s talk about how Parsec can increase your ROI with CPS.