Parsec built a custom creative unit for the all new BMW 7 Series featuring a 3D Car Rotator, multiple expandable hotspots, and embedded video content. The unit was designed to drive engagement & build brand awareness.

  • Build engaging creative
    that captures consumer attention and drives time on screen
  • Drive awareness & consideration
    by optimizing towards consumers that choose to spend time with the BMW message
  • Measure brand lift results
    by using Parsec’s proprietary Brand Lift solution
Campaign Results
Time on screen
Click-through rate
Engagement rate

Key Insights

Brand Lift Research

As part of the campaign, we conducted a brand lift survey. The results were impressive; compared to a control group, people who spent time with the ad were 36% more likely to deem BMW as their preferred luxury brand.

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