I see buying media on a cost per time spent as the next and simplest evolution of media buying. By partnering with Parsec we remove all of the risk from our media buys and only pay for those consumers who are engaging a brand based on the time the ad unit was spent in view.
Benjamin Bring,VP, Media Director
The power of Parsec’s platform is consistency and simplicity — we pay for the amount of time that people choose to spend with our brands and that’s it.
Tim Mosback,VP, Partner, Universal McCann
Parsec has taken everything we thought we knew about mobile and has rewritten the status quo. Their solution is as important to our business as is it to the industry and the audiences that we ultimately serve.
Derek Lu,Associate Director