Advertisers only pay for time that consumers choose to spend with their message. 100% viewable and 100% human. We guarantee it.
Top tier publishers with names you know and trust. 100% Transparent, down to the second. No open exchange, long tail or UGC content.
The Parsec Ad format supports HTML5 and Javascript. Use our templates, leverage ads you've built elsewhere, or send us your best designs.
Time-spent has been proven to impact brand metrics like Brand Lift, Engagement, Click-Through Rate, and Conversion Attribution.
Cost Per Second means you only pay for the amount of attention that consumers choose to spend with your message.
The timer starts at once the ad reaches a viewability threshold. We support MRC and custom measurements.
The time starts once the ad reaches MRC viewablity.
We stop counting when the ad isn't viewable any longer.
We stop counting at 15 seconds.
The timer also stops after 15 seconds, after that all time is earned media.
You earn media when the timer stops after 15 seconds.
Compare the performance of creatives and iterate towards ads that people actually like.
Time-spent data is 1st party quality at 3rd party scale. It's been proven to increase efficiency by over 20%.
Personalize messages based on how much attention people have paid to previous exposures.
All audience data is free to use and easily ported to your other buying platforms.
Lift in purchase intent
Lift in brand consideration
Video completion rate
Engagement rate
It by default removes all of the inherent risk of buying on a CPM since you are only paying for those consumers who choose to engage. Through media buying expertise, Parsec has built a simplistic model that drives the high performance our clients demand.
Benjamin Bring
VP, Media Director
Ansible
We pay for the amount of time that people choose to spend with our brands and that’s it.
Tim Mosback
VP, Partner
UM
Cost Per Second is an incredibly efficient way to purchase media, it aligns the entire media supply chain around capturing authentic consumer attention. We look forward to partnering with Parsec as they bring attention metrics to new mediums.
Brooke Reno
Managing Director
The Media Kitchen
With Cost Per Second we know that our media dollars are working to capture the right attention, something extremely important when today’s viewable standards are 50% of ad visibility for one second. The Parsec team is committed to a higher form of partnership, enabling us to rethink a media industry slow to evolve and helping my clients understand the considerable value of time spent with their brand and of what more we gain with a time-based approach.
Ly Tran
Chief Media Officer
Proof
"Why cost-per-second ad pricing creates an economic incentive."
December 18, 2017
by Danielle Gibson
"Cost Per Second takes viewability to the next level."
March 7, 2017
by Lindsay Rowntree
"It’s an entirely new dimension in the media buying space. Better yet, advertisers only pay for the time that consumers are engaging actively with their brands".
July 22, 2015
by Will Burns
"A metric that directly represents the underlying asset of attention is the Holy Grail."
February 8, 2016
by Seb Joseph
"Cost-per-impression ad pricing is so yesterday."
September 21, 2015
by Barry Levine
"That’s not something that’s going to work for ad blocking at scale because it’s a game of cat and mouse,” said Marc Guldimann, CEO and founder of mobile ad company Sled."
August 28, 2015
by Allison Schiff
Chief Executive Officer
He's a three-time founder. Marc sees Parsec as an opportunity to improve digital advertising for consumers, publishers and brands.
Enliken, Spongecell
Chief Operating Officer
She loves digital media challenges, going to the theatre, and a good bottle of zinfandel.
Google, Next New Networks, Yahoo!, Excite@Home
VP, Sales & Partnerships
Born and bred in New York City, his happy place is at the top of a mountain with skis on.
OnSwipe, GroupM
SVP, Product & Engineering
A NOLA native, he enjoys Jazz Fest, seafood, and contrary to popular belief, is actually Greek.
eponym, MSF Global Solutions
VP Sales, East Coast
She lives in Brooklyn and in her spare time is most likely watching Bravo, running in Prospect Park, and thinking about what she's going to eat next.
Martha Stewart Living Omnimedia, Twelvefold Media, Meredith Corp
VP, Finance
Brooklyn born and raised, she enjoys trying new restaurants, cooking and loves animals.
Adama Holdings, Valiant Payroll Services
© 2018 Parsec Media, Inc. All rights reserved.
Providing time-based advertising, marketing and research services and media with pricing based on consumer interaction.
